Better web products, together.
Strategy, design and development for teams that need a sharp product partner, not another layer of meetings.
- Strategy
- Development
- Real outcomes
From first sketch to something people use every day.
We're a small team that only takes on a few products at a time, start to finish. You'll be speaking to the people doing the work, no off-shore resourcing, just craft and quality you can trust.
Product strategy
Find the smallest version worth building, and what would prove it is working.
Design and build
Fast, accessible web apps on modern infrastructure, shipped in weeks rather than quarters.
Grow with you
Stay on after launch to measure, fix and improve, or hand over a codebase your team can own.
Recent work.
What we have been designing and building lately.
iPhone and iPad app
PennySprout
A family chores app we designed and built ourselves, from the first sketch to the finished app.
- Native SwiftUI for iPhone and iPad, with home screen widgets
- More than 750 automated tests behind every change
coming to the App Store
How a project runs.
Four steps, and you can see the work at every one of them.
day one
A first conversation
Half an hour on what you are building and what is in the way. No pitch deck.
within a week
A written plan
What we would build first, how long it takes and what it costs, in plain words.
every fortnight
Build in the open
A working version you can click through every two weeks, so nothing is a surprise.
launch day
Ship it, then your call
We watch how people use it and fix what they trip on, or hand your team a codebase they can own.
We would rather tell you what not to build than bill you for it. Most good products start smaller than you think.
Got an idea worth building?
Tell us what you're working on, where it's at, and what's in the way.
we reply within a day